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Agile - vs - Traditional

October 04.2025

2 Minutes Read

Understanding Atlassian's Transformative Shift to Apps Everywhere

Conceptual hands supporting clouds for Atlassian apps.

The Shift from Products to Apps in the Atlassian Ecosystem

Atlassian has recently declared a significant change in terminology, transitioning from considering its tools like Jira, Confluence, and Bitbucket as "products" to embracing the term "Atlassian apps." This change reflects a broader evolution in how these tools function within an expanding ecosystem that encourages collaboration and integration.

The Atlassian Platform: A Foundation for Innovation

The Atlassian platform now serves as a central foundation for all apps, whether crafted in-house or by external developers. This robust platform offers enterprise-grade infrastructure with a connected data layer designed to enhance user experiences and facilitate seamless interactions between various apps. This means that organizations can assemble their own tailored systems of work by utilizing a mix of Atlassian-built apps and those developed by marketplace partners.

Decoupling Apps from Traditional Limitations

Historically, apps had to be installed within a singular product, limiting their functionality and reach. However, with recent advancements such as the Forge developer tool, this traditional 1:1 relationship is evolving. Developers are now empowered to build apps that can connect with multiple Atlassian apps simultaneously and directly access core platform capabilities. This change signifies a profound shift allowing for richer, multi-faceted user experiences that promote collaboration and data sharing across the board.

Empowering Developers and Enhancing User Experience

As developers embrace these new capabilities, the vision extends beyond conventional app functions. There is an aspiration to create autonomous, purpose-built solutions that can operate without being tethered to any single Atlassian app. This evolution enables developers to maintain greater visibility and control over how their apps are presented within the platform, ultimately enriching the user experience as customers navigate between their chosen tools.

The Future Landscape of the Atlassian Ecosystem

Looking ahead, the Atlassian ecosystem is on the cusp of a transformation. By removing historical constraints, teams can expect a more interconnected and flexible environment where apps complement each other seamlessly. This holistic approach unlocks new opportunities for innovation and collaboration, allowing teams to adapt quickly to evolving needs and maintain alignment across their projects.

The shift to the "app" framework signifies more than just a change in terminology; it heralds a new era of integration and collaborative potential within the Atlassian universe.

Team Playbooks

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Understanding Atlassian's Transformative Shift to Apps Everywhere

The Shift from Products to Apps in the Atlassian Ecosystem

The Atlassian Platform: A Foundation for Innovation

Decoupling Apps from Traditional Limitations

Empowering Developers and Enhancing User Experience

The Future Landscape of the Atlassian Ecosystem

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