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January 08.2025
2 Minutes Read

Atlassian's Future: Connect's Sunset and the Rise of Forge for Developers

Atlassian Forge abstract yellow icons design

Transitioning from Connect to Forge: What Does it Mean?

Atlassian is revolutionizing its app development platform, with plans to phase out support for Connect and fully transition to Forge. This shift comes as the needs of their 300,000+ customers have evolved, demanding more security, privacy, and innovation. Connect, a pioneering ecosystem established in 2014, laid the groundwork for robust cloud apps. However, with the introduction of Forge, Atlassian aims to redefine cloud-native extensibility, unlocking new opportunities in automation and analytics. For partners and developers, this means ample time and support to transition, ensuring a seamless move to this more advanced platform.

Historical Context: The Evolution of Atlassian's App Ecosystem

Back in 2014, Atlassian introduced Connect when the ecosystem was vastly different. At the time, Atlassian had 33,000 customers, and their Marketplace achieved $20 million in sales. Fast forward to today, the customer base has swelled to over 300,000, generating more than $4 billion in sales. This remarkable growth illustrates how Atlassian has adapted to increasingly complex demands of the digital era. Forge, as their enhanced platform, incorporates lessons from this journey, responding to emerging trends and requirements for modern businesses.

Unique Benefits of Knowing This Information

Understanding this transition is vital for developers and businesses relying on Atlassian's tools. The move to Forge promises enhanced security and scalability—key concerns in today's tech landscape. Moreover, Forge offers an expanded framework for extensibility, potentially leading to more innovative and efficient tools. By preparing for this change, organizations can better align their strategies, ensuring they leverage these advancements to maintain a competitive edge.

Future Predictions: Preparing for Atlassian's Next Chapter

With Forge predicted to be the future backbone of app development for Atlassian, expect a wave of new features for automation and analytics. Developers and businesses investing early in Forge will likely benefit as it becomes the standard. The shift is set to accelerate development processes, offering increased flexibility while providing robust solutions tailored for a dynamic market. This evolution signifies how Atlassian continues to lead in the tech space, championing progress and innovation.

Actionable Insights for Developers

Developers should start exploring Forge's capabilities to stay ahead. Familiarizing themselves with its environment will be crucial as Atlassian progressively phases out Connect. Engaging with Atlassian's support and community will provide developers with the necessary insights to navigate this transition smoothly, maintaining and enhancing the solutions they offer to their clients.
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03.12.2026

How Atlassian's AI Builders Week Revolutionizes Agile Prototyping

Update The Shift from Theory to Action in Design Last week, Atlassian took an ambitious step forward, gathering 1,400 designers and product managers to participate in AI Builders Week. This event marked a significant transition from theoretical discussions about the future of work to hands-on development. The core objective was clear: empower professionals to enhance customer experiences by applying AI tools in real-time. Inspiring Innovation through Collaboration During the week, 108 presenters offered insights through 31 sessions, bridging the gap between design and engineering. As product advisor Ravi Mehta eloquently stated, the evolution of product development resembles more of a jazz band than an assembly line, emphasizing collaboration and creativity. Each designer's unique input plays a vital role in achieving extraordinary results. Hands-On Experience with Prototyping Tools At the heart of AI Builders Week was the focus on prototyping—approximately 85% of designers currently utilize AI prototyping tools. The event pushed this envelope further by training participants on how to build confidence with production-ready tools, moving closer to the real environments engineers operate in. My session specifically addressed navigating developer tools, showing how to set up a remote development environment efficiently. Hands-On Learning: Building and Testing in Real-Time Throughout the week, teams created over 240 prototypes, each emphasizing collaboration between designers and engineers. For example, a team working on Trello successfully built a new feature and opened a pull request in Bitbucket, demonstrating what can be achieved when creativity meets technical skill. Encouraging Agile Mindsets in Design The success of AI Builders Week underscores a significant cultural shift at Atlassian towards agile, collaborative processes. Participants learned not just to design but to create impactful, data-driven prototypes. The insights gained not only serve to elevate their projects but also contribute to the ongoing transformation, aligning with the Agile Playbook's principles. AI Builders Week exemplifies how hands-on initiatives can foster a deeper understanding of both design and technology, ultimately leading to better products that resonate with customers.

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Discover How Rovo Helps Teams Start Work 30% Faster with Jira

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Unlocking Team Potential: How Rovo AI Transforms Collaboration

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