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January 18.2025
2 Minutes Read

Revamping Scrum: Key Learnings from Descaling 25 Teams at Alm Brand

Agile transformation team brainstorms modern strategies.



A Century-old Institution Embraces Modern Agile Practices

Alm Brand, the esteemed Danish financial institution, has borne witness to over two centuries of evolution. Known for its resilience, the company embarked on a bold Agile journey in 2019, aiming to revolutionize its complex operations. Previously experimenting with frameworks like SAFe, Alm Brand sought a leaner approach. This leap was spurred by the appointment of a new EVP for Business Development and Digitization, who envisioned Agile as a guiding philosophy rather than a rigid framework.

The Challenges of Transformation

Alm Brand’s Agile journey was not without its hurdles. Initially adopting a "Spotify-inspired" setup, the company faced several obstacles that dampened productivity and cohesion. Confused roles, coordination delays, and friction in stakeholder alignment emerged as significant hurdles. These structural inefficiencies compelled Alm Brand to reconsider its framework and adopt a more autonomous Scrum setup.

Strategic Revamp: From Tribes to Teams

Shifting away from the Tribe model, Alm Brand opted for 25 independent Scrum teams, each with its own delivery and agenda. This transformation wasn't haphazard; new roles such as Delivery Leads were introduced to tackle team dependencies and enhance stakeholder coordination. Innovative processes like Big Room Planning and Value Area Meetings were rolled out to foster alignment while maintaining flexibility.

Unique Benefits of Embracing the Agile Shift

Transitioning to Agile brought significant benefits for Alm Brand. The new structure emphasized autonomy, enabling teams to focus sharply on their deliverables while ensuring tighter collaboration. This agility allowed the company to align more closely with external stakeholders and navigate strategic conflicts more effectively. By fostering an environment of end-to-end accountability, teams could swiftly adapt to changing demands, enhancing both operational efficiency and stakeholder satisfaction.

Actionable Insights and Tips

For those looking to emulate Alm Brand’s Agile transformation, it's paramount to ensure that team autonomy is balanced with clear communication channels and a structured approach to managing dependencies. Self-selection workshops and Agile coaching can provide guidance, ensuring teams confidently navigate their new responsibilities. Additionally, employing experienced project managers as Delivery Leads can bridge the gap between nimble Agile teams and the more rigid structures of external partners.

Counterarguments and Diverse Perspectives

While Alm Brand's Agile revamp was marked by success, it is important to consider diverse perspectives. Critics might contend that while descaling may work for some firms, others might find greater efficiency in a more structured framework. The key takeaway is that solutions must be tailored to each organization’s unique context, learning from both successes and pitfalls of those who have tread similar paths.



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08.20.2025

Agile2025: Embracing Change and Shaping Our Agile Community's Future

Update Agile2025: Riding the Waves of Change The Agile2025 conference has emerged as a significant milestone for the Agile community and the Agile Alliance. This year, the annual gathering has undergone transformative changes, setting the tone for not just the alliance but for the entire spectrum of Agile practitioners globally. Held over three days instead of the traditional five, Agile2025 embraced a new format that sparked enthusiasm amongst attendees, revealing a strong sense of community and connection. Forging New Connections with PMI One of the highlights of Agile2025 was the strengthened partnership between Agile Alliance and the Project Management Institute (PMI). This collaboration was symbolized by the unveiling of a new co-branded logo and the provision of PMI courses right after the conference. This shared booth became a lively center for networking, enhancing knowledge, and showcasing how synergy between these two communities can amplify their collective impact. A Focused and Energizing Experience The transition from a five-day conference to a condensed three-day program was a bold move that proved popular among participants. Post-conference surveys indicated that nearly 80% of respondents felt the new format was beneficial. Attendees appreciated the streamlined schedule, which allowed them to focus on critical learning and networking opportunities without compromising their personal commitments. This shift not only represented a logistical change but also a response to evolving needs in a fast-paced work environment. Enterprise Agility: The Next Frontier Agile2025 also marked the inception of a critical focus on enterprise agility—an essential trait for leaders looking to implement Agile methodologies at a larger organizational scale. The sessions were rich with discussions aimed at formulating a framework to support enterprise agility, paving the way for future developments in this niche. The launch of a 'Manifesto for Enterprise Agility' signifies a commitment to expand this vital conversation. Inspiration from Key Thought Leaders This year's conference brought together influential keynote speakers, including Jay Kiew, Tricia Broderick, and Jurgen Appelo, who delivered powerful presentations that prompted participants to rethink their approaches to agility. From discussions on the implications of artificial intelligence to hands-on experiences like hackathons, these sessions ignited conversations that resonate with the challenges facing the Agile community today. A Continuous Journey of Evolution Agile2025 served as a reminder that evolution is a continuous journey. It highlighted the need for adaptation and listening to the pulse of the community to ensure that the Agile Alliance continues to deliver value. Post-event workshops, such as the 'Reimagining Agility' session, encouraged participants to co-create and envision what agility means for the future. This collaborative spirit is integral as we strive to keep pace with evolving business landscapes. Looking Forward The overall energy and response to Agile2025 exemplified how embracing change not only enhances experiences but also fuels growth within the community. The possibilities stemming from Agile2025 are exciting, as new practices and frameworks commence their journey into the Agile space. As Agile professionals, staying informed and connected is paramount—whether through Agile Alliance activities, PMI collaborations, or peer exchanges. Stay engaged and keep exploring the ample resources and opportunities available from the Agile Alliance to maximize your journey in agility. Together, we can navigate the future!

08.17.2025

AI and Human Collaboration: Key Insights to Transform Industries

Update Embracing the Future: AI's Collaborations with Human Expertise As we enter a new era of technology, the collaboration between human intelligence and artificial intelligence (AI) is becoming more crucial than ever. In August 2025, a series of insights highlighted some remarkable dynamics of this partnership, particularly in the fields of drug development and hiring processes. Innovative uses of AI are not just streamlining existing practices; they are revolutionizing how we think about healthcare and employment. Transforming Drug Development with Generative AI The introduction of generative AI in pharmaceuticals signifies a monumental shift in how new treatments are researched and developed. A team of researchers at MIT demonstrated how AI can dramatically shorten the timeline for developing novel antibiotics, which can otherwise take decades. Their findings revealed that AI was able to sift through an astounding 36 million chemical compounds, predicting which would be the most effective and safe for treating resistant strains of infections, such as MRSA. This marks a significant advancement in combating antibiotic resistance—a pressing global health crisis. The Dual Side of AI in Hiring Practices On the other hand, as companies increasingly turn to AI for hiring, they must tread carefully. Research shows that AI hiring tools can unintentionally replicate the biases that exist in human decision-making processes. A recent study found concerning patterns in salary recommendations based on gender and race. For instance, AI recommended significantly lower salaries for women compared to men with identical qualifications. This raises important questions about the ethics of integrating AI into hiring practices—highlighting the need for active human oversight to ensure fairness and equity. AI as an Amplifier of Human Capability What these insights emphasize is the potential of AI to not only complement but also enhance human efforts across various sectors. In the healthcare industry, AI can manage repetitive tasks, allowing researchers and practitioners to devote their time to innovation and patient care. Likewise, with HR departments, while AI can assist in streamlining processes, it also requires human diligence to navigate the ethical complexities involved. Conclusion: A Balanced Approach to AI Integration As we continue to explore the capabilities of AI, figuring out how to best integrate this technology with human expertise will be essential. Keeping human partners at the forefront of AI initiatives ensures that we not only benefit from technological advances but also uphold the values of equity and innovation in our workplaces.

08.16.2025

Unlock the Power of Agile Content Design Research with Atlassian

Update The Importance of Content Design Research in Today’s Agile Environment Atlassian’s approach to content design research is a vital cog in creating valuable content in a fast-paced, agile environment. This method not only aligns the goals of user experience but also enhances business outcomes. In her recent article, Katherine Morgan highlights that effective content isn’t just created; it’s the result of thorough design and research planning that puts the user first. How to Structure Your Research for Maximum Impact When embarking on content design research, it's imperative to start with a clear foundation. Atlassian recommends defining research goals clearly, which can help ensure research teams stay focused. Creating a concise one-page plan is a good first step that outlines the problem, the significance of the research, and even the methods to be used. This structured approach not only leads to better research outcomes but helps keep stakeholders informed and engaged. Flexible Research Methods for Diverse Needs Content design research involves several flexible methodologies. Authors at Atlassian have illustrated the use of both moderated and unmoderated methods tailored to the research objectives. For instance, moderated testing allows researchers to uncover user-specific insights, while unmoderated methods collect quantitative data efficiently from wider audiences. The dual-method approach optimizes decision-making in content design. Real-World Applications of Content Design Insights The process of gathering content insights is not just academic but leads to actionable outcomes. For example, through thoughtful research, Atlassian was able to create a value proposition message library. This type of tangible outcome demonstrates the utility and importance of thorough content design research. Stakeholders can see firsthand how refining messaging can impact user engagement and business performance. Why This Matters for Product Development and Team Dynamics In a world where agility is paramount, having a robust content design process helps teams navigate the complexities of development cycles. For teams adopting practices from the Agile Playbook, integrating insights from content research fosters a more user-centered approach, encouraging innovation while minimizing risks. It empowers teams to evolve content strategies dynamically, keeping pace with user expectations and market changes. In conclusion, embracing the principles of content design research as advocated by Atlassian can significantly enhance the efficacy of content creation. By prioritizing research, teams can make informed decisions, leading to improved user experiences and business outcomes.

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