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July 01.2025
3 Minutes Read

How Agile Metrics and AI Are Transforming Business Operations in Colombia

Monochrome portrait with interview logo, Agile Metrics that Matter.

Transforming Operations with Agility and AI: A New Era

In a rapidly evolving digital landscape, organizations are increasingly exploring the integration of Agile practices and artificial intelligence (AI) to reinforce their operational frameworks. Luisa Fernanda Ocampo López, an Agility Enabler Specialist at Telefónica Movistar Colombia, details her experiences within the company and how these elements are reshaping the operational model from its core.

From Scrum Master to Agility Enabler: A Personal Journey

Ocampo López began her journey at Telefónica Movistar in 2019, initially as a Scrum Master, where she played a pivotal role in helping teams adopt Agile methodologies. Her contributions focused on optimizing processes and aligning project deliveries with broader business goals, setting the foundation for a future deeply influenced by metrics and performance tracking.

In 2020, her transition to the HispAm operation offered her a broader perspective, enabling her to implement Agile metrics and strategies across multiple countries, including Argentina, Mexico, and Chile. This regional experience allowed her to adjust Agile models to suit varying organizational cultures and maturity levels, reinforcing the need for flexibility in leadership styles and practices.

Agile Metrics that Matter: A Strategic Focus

One of the core missions of Ocampo López as an Agility Enabler Specialist has been to turn agility into a strategic asset for operations in Colombia. “Aligning agile metrics with the company’s strategic plan is crucial,” she explains. By translating the outcomes of Agile teams into measurable business results, organizations can understand the true value of their Agile investments.

Key initiatives, such as the model to manage these Agile metrics, are aimed at ensuring each project not only adheres to Agile principles but also advances corporate objectives. This alignment creates a clear pathway from iterative efforts to tangible benefits for stakeholders and customers.

The Role of AI in Agility: Enhancing Value Delivery

Artificial Intelligence serves as a powerful ally in the Agile process, helping organizations harness data-driven insights to refine their workflows. According to Ocampo López, integrating AI into daily operations enables teams to make informed decisions faster and more effectively, enhancing the delivery of value.

Through AI-driven analytics, businesses can optimize their performance, gaining insights into which Agile practices are yielding results and which require adjustment. This constant feedback loop fosters a culture of continuous improvement, essential for adopting the Agile framework successfully.

Challenges and Opportunities in Adopting Agile

Despite the clear benefits, the transition to an Agile framework is not without its challenges. Ocampo López acknowledges that the journey requires cultural shifts within organizations, moving away from traditional hierarchies to more collaborative models. Stakeholder buy-in is crucial, as is the need for ongoing training and support to cultivate agile mindsets at all levels.

Nevertheless, those challenges also present opportunities for growth and innovation. Companies that adopt Agile frameworks often report increased resilience and adaptability, crucial traits in today's fast-paced environment.

Looking Ahead: The Future of Agility in Business

As Telefónica Movistar Colombia continues its strategic initiatives, the pathway paved by agility and AI is likely to evolve further. By focusing on developing robust Agile metrics and fostering a culture supporting innovation, organizations can prepare to meet the challenges of the future head-on.

In conclusion, the insights provided by Luisa Fernanda Ocampo López highlight the transformative potential of Agile practices and AI integration in business operations. Companies willing to embrace these changes stand to gain significantly in efficiency, effectiveness, and overall value delivery.

Metrics That Matter

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