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May 09.2025
3 Minutes Read

How Agile Leadership and Partnerships Fueled CatchCorner's Rise in Sports

Agile leadership spotlight in a modern office setting.

Innovative Pathways in Sport: The Rise of CatchCorner

The world of sports has long been characterized by tradition, yet the advent of technology has started to redefine its landscape. One notable example is Jonathan Azouri, co-founder of CatchCorner, an app designed to simplify the process of booking sports facilities and coordinating activities. Launched in 2019, just a year before the Covid-19 pandemic disrupted the industry, CatchCorner has managed to gain significant traction despite immense challenges. Azouri's journey exemplifies how adaptability and strategic partnerships can pave the way for success in even the most challenging markets.

The Value of Partnerships in Growth

One of the key factors behind CatchCorner’s growth is its strategic partnership with Sports Illustrated, which occurred in 2021. This collaboration opened up new geographical possibilities, propelling the app into major markets in the U.S. The partnership wasn’t merely a business move; it was also an endorsement that significantly boosted CatchCorner's visibility and credibility. Thanks to these initiatives, the company has been able to generate nearly $35 million annually for its affiliate partners and helped expand its user base to over 250,000 monthly active users. The experience underscores a fundamental principle in the age of agile leadership: strategic alliances can often yield greater benefits than going it alone.

Lessons from Adversity: Resilience and Creativity

The Covid-19 pandemic presented an unprecedented roadblock for the sports industry, forcing many to halt operations entirely. However, for Azouri and his team, it became a catalyst for innovation. “The first few years of launching a startup are always the hardest,” he notes. The pandemic taught the team invaluable lessons about resilience, creativity, and the importance of being attuned to the needs of both users and facility operators.

This ethos of understanding is fundamental in agile management, where teams are expected to pivot quickly in response to changing conditions. Understanding customer pain points allowed CatchCorner to enhance its platform continually, thus providing solutions that resonate with its users. By prioritizing user feedback, organizations can refine their services, making them not only relevant but also indispensable.

Family Dynamics in Business

Another intriguing aspect of Azouri's story is his partnership with his sister, Maya Azouri, who serves as the COO. Working alongside a family member comes with its unique challenges and advantages. “There is a level of understanding and communication that we have with one another from childhood and growing up together,” he explains. This intrinsic bond has allowed them to navigate the complexities of business while maintaining personal relationships.

For CIOs and business leaders, the Azouri siblings' experience underlines the importance of team dynamics in agile roles. Cultivating a positive working relationship built on mutual respect and understanding is pivotal in fostering a creative and productive work environment.

What This Means for Emerging Leaders

As the business world evolves, emerging leaders must adopt a mindset that embraces change. Azouri’s journey with CatchCorner illustrates that agility—both in leadership and operations—is crucial for scaling startups. Understanding market demands, staying flexible, and fostering meaningful collaborations are key practices for successful navigation in any industry.

In aligning with the principles of agile leadership, startups can harness flexibility to respond to market fluctuations and unforeseen challenges. Azouri's recognition on the Forbes 30 Under 30 list serves as a beacon for aspiring entrepreneurs, emphasizing that with the right strategies, the path to industry impact is not only viable but also rewarding.

Final Thoughts and a Call to Action

As we reflect on Jonathan Azouri’s remarkable journey, it’s clear that success is rooted in understanding, resilience, and strategic thinking. For those of you in leadership roles—whether in sports or other sectors—consider how agility can alter your trajectory. Embracing partnerships, valuing your team, and staying adaptive are not just best practices; they are essential for thriving in today’s dynamic landscape. Take a moment to assess your own strategies and see where you can implement agile principles to make a difference.

Leadership Spotlights

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01.10.2026

Navigating the Future of Tech: Key Trends for CIOs in 2026

Update The Tech Landscape in 2026: Preparing for Change The technology industry is on the brink of a major transformation as we step into 2026. With rapid advancements in artificial intelligence, evolving compliance requirements, and the increasing importance of global market strategies, organizations must adapt to a complex environment. AI Governance: A Necessity, Not an Option As AI technology becomes embedded in everyday business processes, governance around it has shifted from optional to essential. Enterprises must now establish guardrails to mitigate the risks associated with AI. Without proper oversight, the potential for security breaches and operational failures increases significantly. Effective AI governance involves creating policies for acceptable use, developing cross-functional oversight via a center of excellence, and ensuring human review of AI outputs. The landscape for AI governance is evolving swiftly, fueled by emerging regulations and public scrutiny, indicating that organizations must prioritize this area to maintain trust and avoid pitfalls. Global Market Competition Heating Up Competition on the global stage is intensifying, with major technology firms dominating the landscape. Startups and midsize companies are finding it more challenging to carve out their market share in this increasingly crowded environment. Understanding local regulations and compliance is crucial before entering new markets, as the right strategic approach can make or break an international venture. Businesses are pressured to conduct thorough market analyses and develop a deep understanding of different tax structures, data privacy laws, and operational nuances necessary for success abroad. The Talent Gap Challenge With the tech industry experiencing a significant skills shortage, organizations are facing growing hurdles in innovation and execution. The ability to source talent globally is becoming a strategic imperative as companies navigate hiring challenges. Utilization of Professional Employer Organizations (PEOs) can ease the burden of compliance and payroll management, allowing businesses to focus on strategic growth. Nevertheless, aligning hiring strategies with long-term business goals is vital to build an agile and capable workforce. The Rising Stakes of Data Security As the volume of sensitive data handled by technology organizations escalates, so does the pressure to ensure compliance with stringent data protection regulations. Particularly for businesses operating in or serving clients within the European Union, adherence to GDPR is imperative to avoid significant penalties. Organizations must bolster their data governance frameworks to enhance security and demonstrate compliance to retain customer trust. Effective data governance will likely emerge as a competitive differentiator. Uncertainty in Technology Mergers and Acquisitions The technology landscape is rife with unpredictability, impacting mergers and acquisitions significantly. As market volatility continues, accurate valuations are paramount, making detailed due diligence processes essential for companies looking to undergo a merger or acquisition. Running a proof-of-concept in target markets can help validate potential transactions and mitigate risks associated with cross-border dealings. Additionally, leveraging comprehensive assessments can illuminate hidden liabilities, ultimately strengthening an organization's long-term strategic vision. The Growing Complexity of Tax Compliance As regulations regarding international taxation evolve, tech companies are increasingly challenged by compliance complexities. New documentation requirements, incentives, and evolving tax rules mean organizations must conduct regular assessments of their international operations to avoid unintended consequences and liability. Adjusting tax strategies accordingly is essential for navigating global tax compliance effectively. In summary, as the technology sector continues to evolve, CIOs, HR leads, and business process managers must remain agile and informed. By understanding these trends and developing strategies to respond effectively, organizations can position themselves for success in an unpredictable landscape. Embracing the ever-changing dynamics of the technology industry is not just about survival; it’s about thriving amidst challenges. Call to Action: Stay ahead of the curve in your organization by prioritizing AI governance, enhancing data security measures, and strategizing talent acquisition. Shift your perspective to view compliance and governance not as burdens, but as key drivers of trust and business value.

01.09.2026

How Agile Leadership Can Help You Lead Through Uncertainty Effectively

Update Embracing Uncertainty: Keys to Effective LeadershipThe world of business operates in an environment where uncertainty is the only constant. Slav Kulik, CEO of Plan A Technologies, exemplifies this truth, sharing insights on how to lead effectively through unpredictable times. His journey from a young Ukrainian immigrant to the head of a global technology firm has equipped him with unique perspectives on navigating business turbulence. The Importance of Agility in LeadershipIn challenging situations, the instinct to hesitate can be strong. Kulik urges leaders to trust their instincts, reminding us that progress often occurs in uncertain conditions. Reflexive actions informed by intuition can lead to innovation, even when obstacles arise. “Some of your best work can emerge when your back’s against the wall,” he highlights, illustrating how adversity can spark creativity and lead to significant breakthroughs. Data-Driven Decision Making: Balancing Instincts with FactsWhile gut feelings play a role in leadership, successful decision-making also hinges on well-rounded data analysis. Gather every available piece of information and avoid the trap of wishful thinking. Kulik emphasizes the value of seeing data consolidated, allowing leaders to weigh options clearly. This approach resonates deeply with the Agile Leadership spotlight: combining intuitive leadership with strategic data assessment. Communicating Under Pressure: A Guide for LeadersEffective communication is paramount during uncertain times. Kulik likens uncertainty in leadership to turbulence in air travel, where crew confidence impacts passenger composure. Transparency and regular updates can help teams feel secure and informed. Leaders must avoid vagueness; otherwise, teams fill gaps with negative assumptions. Clarity is key in laying out decisions, motivating teams, and keeping spirits buoyed. Fostering Team ResilienceLeadership should also focus on cultivating an atmosphere that thrives amidst adversity. Kulik's decision to neither lay off employees nor take government assistance during the pandemic reflects this ethos. By placing trust in his team and investing in them, he instilled loyalty and motivation that paid off in subsequent growth phases. Resilient cultures adapt, respond, and bounce back stronger, a necessary trait in today’s business climate. Lessons for the Future: Evolving with ChangeThe only certainty in business is change. Kulik encourages leaders to view the past not as a rigid guide but as a source of insights. By anticipating future dynamics and remaining open to evolution, a leader can adapt more seamlessly. This agile mindset prepares organizations for varied future scenarios and challenges. Conclusion: Leading with Confidence in UncertaintyLeading a team through uncertainty requires a unique blend of gut instincts, data-driven decisions, effective communication, and resilience-building. By applying these principles, leaders can navigate turbulent waters with confidence, ensuring their organizations remain not just afloat, but positioned to thrive when the market stabilizes. Don’t avoid uncertainty; embrace it to become a stronger leader.

01.08.2026

How Monotony Powers Growth in Business: Insights from Sunny Singh

Update The Value of Monotony in Business Growth In today's fast-paced world where entrepreneurs often chase the latest trends and innovations, Sunny Singh, the founder and CEO of Adobo Fresh Burrito, unveils a different path: that of consistency and monotony. With a remarkable expansion from a single location to 36 across Canada, Singh's success story emphasizes how "boring" businesses engage in monotonous work can achieve substantial growth. His mantra reflects a commitment to discipline over drama, proving that dedication to routine can result in remarkable outcomes. Consistency Creates a Blueprint for Success Singh started Adobo in the competitive Greater Toronto Area, launching right next to a significant competitor. Instead of rushing to open more locations, his focus remained firmly on establishing sound systems for operations that could scale. By investing heavily in data analysis and market research, he ensures every new store reflects high quality and consistent customer experience, prioritizing the foundations over flashy expansion. "Growth isn’t just about opening new stores—it’s about building repeatable processes," says Singh. The “Boring” Business Philosophy Many entrepreneurs neglect the opportunities available within “boring businesses” such as diners or laundromats. However, Singh points out that such businesses are essential to communities, offering stability and consistent services. Instead of glorifying with trends of unsustainable business models, Singh leverages his knowledge of consumer behavior and sticks to what works, focusing on a reliable operational plan. Such dedication showcases that even less glamorous ventures can yield remarkable results when executed with commitment. The Role of Crisis Management in Business Facing challenges such as inflation and the pandemic, Singh demonstrates that effective crisis management hinges on reflective practices and data-driven decisions. Instead of simply hiking prices to address rising costs, Adobo implemented strategic promotions that sustained customer loyalty. Singh draws parallels with large franchise models, taking cues from established businesses to adapt his strategies. This highlights the importance of learning from market leaders to effectively navigate turbulent times. Team Culture: The Heart of Operations Singh's belief in strong team culture isn’t merely theoretical. He champions transparency and celebrates even small milestones to keep his workforce engaged and motivated. Understanding that employees also bear stress during crises, he prioritizes open communication and realistic approaches to concerns regarding pay or job security. His emphasis on collaborative efforts fosters a sense of shared purpose among employees, crucial for overcoming tough times together. The Future of Adobo: Deliberate Growth As Singh looks toward the future, his commitment to sustainable and deliberate growth remains unwavering. Each franchising decision will continue to be made with careful consideration, focusing on enhancing operational excellence before expanding. Through this patient approach, he demonstrates that foundational strength can pave the way for lasting success. As emphasized throughout his journey, the invaluable lessons drawn from embracing monotony and investing in relationships and systems can serve as a roadmap for other aspiring entrepreneurs. The path to growth may not always be exciting but can yield substantial outcomes through persistent effort and strategic thinking. For those in leadership, especially in positions like CIOs, HR Leads, and Business Process Managers, the insights from Singh's experiences underscore the value of agility and adaptability in leadership roles while embracing the practical merits of reliable systems and team cohesion.

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