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January 02.2025
2 Minutes Read

Discover How Lavazza Transformed Digital Processes and Enhanced Team Synergy

Lavazza Transformation with vintage espresso machine illustration on purple

Lavazza's Innovative Approach to Bridge IT and Business Gaps

As a legacy coffee giant, Lavazza has often faced the challenge of modernizing its operations in a rapidly changing market. Recognizing the urgent need for streamlined digital processes, Lavazza transformed its operations using Atlassian’s platform. This strategic move aimed to bridge the gap between IT and business units, thereby enhancing productivity and achieving seamless enterprise-wide visibility.

The Journey of Transformation: From Silos to Unified Operations

Before its transformation journey, Lavazza struggled with fragmented systems where demand planning, business requests, and IT enhancements operated in isolated silos. This legacy setup led to inefficiencies, including prolonged wait times and disjointed communication across departments. To tackle these challenges, Lavazza partnered with Hinto®Group, a leader in tech adoption, to integrate these disparate elements into a single cohesive ecosystem.

Future-Forward Strategies for Lasting Success

The partnership prioritized key areas such as relationship management, vendor oversight, plugin optimization, and project performance monitoring. By leveraging Atlassian’s platform, Lavazza was able to eliminate ambiguity in request statuses and standardize terminology across the board, fostering a more agile and collaborative environment. Hinto®Group’s approach not only stabilized Lavazza’s processes but also paved the way for strategic agility that promises to sustain its operations for decades to come.

Relevance to the Digital Age

In today’s fast-paced digital landscape, organizations must adapt to stay competitive. Lavazza’s transformation illustrates the importance of agility in business processes. By transitioning to a unified digital platform, Lavazza exemplifies how traditional companies can leverage modern tools to remain relevant and efficient in increasingly saturated markets.

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11.07.2025

How Atlassian's AI Product Builders Week is Revolutionizing Agile Workflows

Update Empowering Innovation at Atlassian: The AI Product Builders Week Atlassian's recent AI Product Builders Week illuminated a crucial question that many organizations are grappling with: How can we effectively integrate AI into our workflows? The event served as a significant reminder that mere instruction on using AI tools often fails to inspire real adoption. Instead, Atlassian identified that hands-on experimentation and collaboration would be the key to elevate their teams' understanding and application of AI in their daily tasks. The Impact of Hands-On Learning Throughout the four-day initiative, over 1,000 participants—from designers to product managers—engaged in immersive learning experiences. This creation of a safe space allowed them to ask questions, explore AI’s potential, and most importantly, fail without the weight of traditional corporate pressures. Immersion in experimenting with AI was emphasized as far more effective than theory alone; feedback showed that 96% of participants rated the event positively. This aligns with findings from related articles, revealing that hands-on experience drastically increases knowledge retention and real-world application. Solving Real Problems to Drive Momentum During Builders Week, teams were encouraged to anchor their projects around practical challenges they faced. By aligning AI applications with real-world issues, participants could see immediate impacts on productivity and customer experience. For instance, some teams developed AI workflows that enhanced everyday operations. This approach reflects the broader industry trend where AI is being leveraged to automate mundane tasks, allowing teams to concentrate on high-value activities, thereby increasing overall efficiency and innovation. The Role of AI in Product Development Drawing insights from experts, AI in product development is not merely about automating tasks; it’s about augmenting human capabilities. Companies have reported measurable benefits including faster decision-making, improved product quality, and enhanced customer experiences. Atlassian's initiative exemplified this philosophy, as participants used AI to create functioning prototypes that met the needs of users and stakeholders alike. Preparing for AI's Expanding Role The discussion around the future of AI in product development underscores the necessity for organizations to embrace AI proactively. Reports predict that businesses integrating AI tools into their operations can reap enormous dividends, enhancing productivity significantly within just a few years. The momentum generated from events like AI Product Builders Week can drive long-lasting changes in corporate culture towards adaptive, AI-fluent practices. In conclusion, Atlassian has set a precedent for how organizations can approach AI adoption. By prioritizing hands-on experimentation and real-world application, teams are not only learning about AI but actively contributing to a culture of innovation that positions them well for the future.

11.06.2025

Navigating the AI Adoption Curve: Tips for Teams to Rewire Effectively

Update Understanding the AI Adoption Curve for TeamsAs AI technologies rapidly evolve, teams across industries are grappling with how to embrace these innovations effectively. Laura Burkhauser, leading the product team at Descript, offers a relatable framework for AI adoption that outlines the four stages: hostile, skeptical, converted, and rewired. This metaphor resonates deeply because it reflects the real emotions and attitudes individuals exhibit towards new technology. Teams may initially react with hostility, fearing that AI could undermine their skills. This is often followed by skepticism, where team members remember past disappointments with tech promises. Once the utility of AI becomes apparent, many accept its presence but haven’t integrated it into their workflows. Ultimately, a smaller group becomes rewired, viewing AI as a seamless component of their daily tasks. Shifting teams through these stages doesn’t happen overnight; it requires hands-on experiences that foster genuine understanding and reassessment of the technology.Focusing on Positive Motivations for ChangeBurkhauser advocates shifting the focus from fear-based motivation—what she calls the „burning platform“—to aspirational drivers, or the “beach.” Many organizations emphasize the dangers of staying stagnant amid tech advancements, but she urges leaders to find what excites their teams about AI. For Burkhauser, her excitement stemmed from using innovative tools to simplify tasks. This concept aligns with the Agile philosophy of fostering environments where team members feel empowered to explore, create, and innovate without fear of failure.Creating Engaging AI ExperiencesTo facilitate a deeper understanding of AI, Burkhauser advises leaders to provide tangible experiences rather than theoretical discussions. She emphasizes the importance of hands-on challenges that encourage team members to experiment with AI tools. By doing so, leaders can help their teams overcome resistance to AI, ultimately fostering an environment where creativity can flourish. This experiential learning is crucial for setting the stage for a successful transition to a more AI-integrated workflow.Inspiring Change Through LeadershipEffective leadership plays a vital role in guiding teams through the AI adoption curve. Burkhauser’s approach highlights the importance of demonstrating the potential of AI rather than merely instructing teams to accept it. By providing opportunities for team members to engage meaningfully with AI technology, leaders can inspire change and drive adoption more smoothly. This gradual transition from resistance to acceptance has the potential to transform not just the way teams work, but also their creative output.

11.05.2025

Atlassian's Extended Timeline for Marketplace Revenue Share Changes: What It Means for Partners

Update Atlassian Extends Revenue Share Timeline: What It Means for Partners Atlassian has announced a significant extension to its revenue share timeline for Marketplace Partners, now slated to take effect on April 1, 2026. This decision comes amidst an evolving landscape where partners are navigating transitions from legacy systems to modern platforms like Forge. By delaying the effective date of revenue share increases for Connect and Forge apps, Atlassian aims to provide its partners with more time to adapt and innovate. Revenue Changes: Insights and Impacts The planned changes originally set for January 1, 2026—including an increase from 15% to 20% for Connect apps and a climb from 15% to 16% for Forge apps—will now occur over the course of 2026. This shift reflects an understanding of the pressures partners face as they work to migrate their applications and enhance customer experiences in a rapidly changing tech environment. Moreover, partners can benefit from a 100% revenue share discount on qualifying Forge apps, a move that is designed to incentivize innovation and stimulate growth within the Marketplace. This means partners have more financial headroom to invest in app development, aligning very well with Atlassian's long-term goals to elevate cloud architecture. Supporting Partner Communities: A Joint Journey Forward The partnership between Atlassian and its Marketplace Partners is pivotal. As they collectively strive to meet the rising demands for cloud solutions, Atlassian acknowledges the importance of these partnerships in driving innovation. The extended timelines are not just changes in policy, but represent a commitment to co-creating the future of Atlassian's ecosystem. As partners think strategically about their own growth, the additional time provides a valuable opportunity to refine their offerings, streamline transitions to Forge, and fully leverage new capabilities. For partners, understanding these developments means they can reassess their strategies and make informed decisions about where to invest their resources. Engaging with Atlassian's roadmap for Forge, partners can look to create applications that resonate with users’ needs and ensure they are well-prepared for future updates. The Road Ahead: What’s Next for Atlassian and Partners? The delayed revenue share implementation is just one aspect of a broader strategy to modernize the Marketplace and ensure it meets contemporary demands. Atlassian aims to facilitate a smoother transition for its partners to Forge while positioning their apps to capitalize on evolving AI capabilities and robust enterprise features. As the landscape of software development continues to shift dramatically, these changes hint at a bright future for innovation in the Atlassian ecosystem. By tightening cooperation and elevating support mechanisms, Atlassian and its partners stand at the forefront of a transformative period in cloud applications.

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