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October 07.2025
2 Minutes Read

Atlassian’s Revenue Model Transformation: Keep 100% Marketplace Earnings

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A Major Shift in Revenue Structure for Atlassian Partners

In a pivotal move set to energize the developer community, Atlassian has launched a significant incentive for its Runs on Atlassian partners, allowing them to retain 100% of Marketplace revenues until they reach $1 million in lifetime earnings associated with Forge applications. This early rollout, expedited ahead of a broader plan laid out in May, reflects Atlassian's commitment to foster innovation and sustained collaboration among developers in its ecosystem.

Understanding the New Revenue Model

Atlassian’s strategy focuses on establishing a sustainable environment for its partners to flourish. By granting full revenue retention for the first $1 million, the company alleviates financial pressure, allowing developers to invest more in improving and expanding their offerings on the Marketplace. Lifetime Forge revenue, the metric by which these earnings are calculated, begins accumulating the moment a partner’s Forge app is listed, ensuring that even previously existing apps receive this financial incentive. This crucial change provides a window of opportunity for both established and incoming developers.

The Impacts on Current and Aspiring Developers

For those already holding Runs on Atlassian badges, the transition to this new revenue structure will be seamless; eligible partners will automatically see these incentives reflected in their payouts. Meanwhile, new developers considering launching apps on the platform can benefit immediately from this incentivized approach. As a testimony to the effectiveness of Agile development practices, Atlassian aims to enhance communication, innovation, and workflow transformation within organizations.

A Future Focused on Collaboration and Growth

With an eye toward not just immediate financial gain, Atlassian's new incentive structure showcases a larger trend towards ongoing partnerships and adaptability within the tech industry. As the demand for enterprise-grade solutions grows, the ability to maintain revenue streams while fostering innovation is crucial. As Atlassian continues to modernize its Marketplace, the integration of various app types, such as Agile Playbooks and testing tools, becomes more streamlined, thus enhancing user experience and interaction.

In conclusion, as Atlassian shifts more value back to developers, it underscores the ecosystem's collaborative spirit. The ability to retain full earnings allows partners to reinvest in their solutions, ultimately driving higher quality outcomes for clients and more innovation across the platform.

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10.05.2025

Unlock Your Development Potential: The Free Forge Learning Path

Update The Rise of Cloud Development with Atlassian Forge In today's fast-paced technological landscape, development platforms need to adapt quickly to meet the demands of developers and organizations alike. Atlassian, with its newly unveiled Get the Most Out of Forge learning path, is positioning itself at the forefront of cloud app development. This structured curriculum is specifically designed for both novice and experienced developers seeking to master Forge, a revolutionary platform catering to app development for products like Jira and Confluence. Why Forge? Understanding Its Significance Atlassian Forge embodies the next generation of cloud app development, providing developers the tools to build secure, scalable, and integrated applications. As more organizations transition to cloud services, understanding Forge becomes essential for developers aiming to create seamless experiences within the Atlassian ecosystem. The learning path includes modules that not only explain what Forge is but also guide developers through the entire app lifecycle—from initial setup to deployment and troubleshooting. Structured Learning to Empower Developers The Forge learning path is thoughtfully structured, offering step-by-step modules that ensure learners accumulate knowledge incrementally. It addresses common challenges that developers face and offers practical hands-on labs and exercises. These interactive elements not only reinforce learning but also equip developers with capabilities to automate workflows and manage data efficiently. Completion badges offer tangible recognition of learning, showcasing newly acquired skills to potential employers and peers in the Atlassian community. A Broad Audience: Who Can Benefit? This learning opportunity is crafted for a diverse audience, from new app developers eager to enter the field to in-house developers and Jira admins looking to enhance their capabilities. With the ongoing evolution of the Atlassian ecosystem, the demand for skilled Forge developers is surging, making this course a timely chance to upskill. Whether you seek to create custom integrations or simply wish to refresh your foundational knowledge, the Forge learning path is designed to cater to various needs. Conclusion: Embracing Further Development As businesses continue to edge towards digital transformation, investing in cloud development skills through the Get the Most Out of Forge learning path is an optimal move. By equipping yourself or your team with the latest tools and knowledge, you're not just keeping pace with industry changes; you're positioning yourself to lead in innovation within the Atlassian community. To embark on your learning journey and explore what Forge can do for you, visit Atlassian Learning and get started.

10.04.2025

Understanding Atlassian's Transformative Shift to Apps Everywhere

Update The Shift from Products to Apps in the Atlassian Ecosystem Atlassian has recently declared a significant change in terminology, transitioning from considering its tools like Jira, Confluence, and Bitbucket as "products" to embracing the term "Atlassian apps." This change reflects a broader evolution in how these tools function within an expanding ecosystem that encourages collaboration and integration. The Atlassian Platform: A Foundation for Innovation The Atlassian platform now serves as a central foundation for all apps, whether crafted in-house or by external developers. This robust platform offers enterprise-grade infrastructure with a connected data layer designed to enhance user experiences and facilitate seamless interactions between various apps. This means that organizations can assemble their own tailored systems of work by utilizing a mix of Atlassian-built apps and those developed by marketplace partners. Decoupling Apps from Traditional Limitations Historically, apps had to be installed within a singular product, limiting their functionality and reach. However, with recent advancements such as the Forge developer tool, this traditional 1:1 relationship is evolving. Developers are now empowered to build apps that can connect with multiple Atlassian apps simultaneously and directly access core platform capabilities. This change signifies a profound shift allowing for richer, multi-faceted user experiences that promote collaboration and data sharing across the board. Empowering Developers and Enhancing User Experience As developers embrace these new capabilities, the vision extends beyond conventional app functions. There is an aspiration to create autonomous, purpose-built solutions that can operate without being tethered to any single Atlassian app. This evolution enables developers to maintain greater visibility and control over how their apps are presented within the platform, ultimately enriching the user experience as customers navigate between their chosen tools. The Future Landscape of the Atlassian Ecosystem Looking ahead, the Atlassian ecosystem is on the cusp of a transformation. By removing historical constraints, teams can expect a more interconnected and flexible environment where apps complement each other seamlessly. This holistic approach unlocks new opportunities for innovation and collaboration, allowing teams to adapt quickly to evolving needs and maintain alignment across their projects. The shift to the "app" framework signifies more than just a change in terminology; it heralds a new era of integration and collaborative potential within the Atlassian universe.

10.03.2025

Why Jenkins Might Cost You 10x More than Bitbucket Pipelines: A Cost Analysis

Update The Cost of Choosing Jenkins Over Bitbucket Pipelines In today’s fast-paced software development landscape, efficiency is key. Yet, companies still choosing to self-host CI/CD systems, like Jenkins, may find themselves facing hidden costs that can escalate to as much as ten times that of using more efficient SaaS solutions such as Bitbucket Pipelines. This article dives into the true costs associated with these choices and why shifting to Bitbucket could be a game-changer for many organizations. The Pitfalls of Self-Hosting CI/CD Systems Running Jenkins or similar platforms sounds appealing due to the free or low costs of the software itself, but the reality quickly becomes grim as teams scale. According to Atlassian, the hidden costs stem from either under-provisioning or over-provisioning computing resources. For instance, a scarce provision leads to long wait times for builds, making developers inefficient; conversely, over-provisioning wastes money and adds to ongoing maintenance burdens. Tracking the demand for builds during variable workload periods becomes increasingly complex, leading many to hire a dedicated DevOps team just to manage resources effectively. Breaking Down the Costs: Jenkins vs. Bitbucket Pipelines When comparing total costs of ownership (TCO), Jenkins may look cheaper at first glance due to its free nature. However, when combined with operational costs, the balance tips dramatically. A study indicated that, for a team size of 500 developers needing significant build minutes, maintaining Jenkins would cost around $826,600 annually. In contrast, utilizing Bitbucket Pipelines would amount to only about $78,000 per year. These stark differences reflect not merely raw compute costs but also the necessity of a proficient engineering team to keep the Jenkins infrastructure healthy and efficient. Why Bitbucket Pipelines Emerges as the Superior Choice Beyond raw costs, Bitbucket Pipelines offers significant advantages that enhance developer productivity and simplify CI/CD processes. With Bitbucket, companies can benefit from a platform that dynamically scales according to demand, eliminating concerns over idle resources during low-activity periods. This means no wasted money and no time lost waiting in long build queues. Furthermore, the collaboration inherent in using Bitbucket ensures that teams can focus on coding rather than maintaining the infrastructure, dramatically increasing the overall pace of innovation. Conclusion: The Strategic Shift to Bitbucket Pipelines For many companies still clinging to self-hosted CI/CD like Jenkins, the hidden costs and management challenges may outweigh any perceived savings. By switching to Bitbucket Pipelines, organizations not only save money but also empower their developers to focus on innovation rather than maintenance. As software demands evolve, making the strategic shift to a more robust, scalable SaaS solution like Bitbucket is not just wise, it’s necessary for remaining competitive in the agile software development sphere.

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