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November 05.2025
2 Minutes Read

Atlassian's Extended Timeline for Marketplace Revenue Share Changes: What It Means for Partners

Atlassian Marketplace revenue share table showing rate changes and dates.

Atlassian Extends Revenue Share Timeline: What It Means for Partners

Atlassian has announced a significant extension to its revenue share timeline for Marketplace Partners, now slated to take effect on April 1, 2026. This decision comes amidst an evolving landscape where partners are navigating transitions from legacy systems to modern platforms like Forge. By delaying the effective date of revenue share increases for Connect and Forge apps, Atlassian aims to provide its partners with more time to adapt and innovate.

Revenue Changes: Insights and Impacts

The planned changes originally set for January 1, 2026—including an increase from 15% to 20% for Connect apps and a climb from 15% to 16% for Forge apps—will now occur over the course of 2026. This shift reflects an understanding of the pressures partners face as they work to migrate their applications and enhance customer experiences in a rapidly changing tech environment.

Moreover, partners can benefit from a 100% revenue share discount on qualifying Forge apps, a move that is designed to incentivize innovation and stimulate growth within the Marketplace. This means partners have more financial headroom to invest in app development, aligning very well with Atlassian's long-term goals to elevate cloud architecture.

Supporting Partner Communities: A Joint Journey Forward

The partnership between Atlassian and its Marketplace Partners is pivotal. As they collectively strive to meet the rising demands for cloud solutions, Atlassian acknowledges the importance of these partnerships in driving innovation. The extended timelines are not just changes in policy, but represent a commitment to co-creating the future of Atlassian's ecosystem. As partners think strategically about their own growth, the additional time provides a valuable opportunity to refine their offerings, streamline transitions to Forge, and fully leverage new capabilities.

For partners, understanding these developments means they can reassess their strategies and make informed decisions about where to invest their resources. Engaging with Atlassian's roadmap for Forge, partners can look to create applications that resonate with users’ needs and ensure they are well-prepared for future updates.

The Road Ahead: What’s Next for Atlassian and Partners?

The delayed revenue share implementation is just one aspect of a broader strategy to modernize the Marketplace and ensure it meets contemporary demands. Atlassian aims to facilitate a smoother transition for its partners to Forge while positioning their apps to capitalize on evolving AI capabilities and robust enterprise features.

As the landscape of software development continues to shift dramatically, these changes hint at a bright future for innovation in the Atlassian ecosystem. By tightening cooperation and elevating support mechanisms, Atlassian and its partners stand at the forefront of a transformative period in cloud applications.

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03.14.2026

Major Update on Atlassian's Team: Embracing Agile for Success

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Update The Shift from Theory to Action in Design Last week, Atlassian took an ambitious step forward, gathering 1,400 designers and product managers to participate in AI Builders Week. This event marked a significant transition from theoretical discussions about the future of work to hands-on development. The core objective was clear: empower professionals to enhance customer experiences by applying AI tools in real-time. Inspiring Innovation through Collaboration During the week, 108 presenters offered insights through 31 sessions, bridging the gap between design and engineering. As product advisor Ravi Mehta eloquently stated, the evolution of product development resembles more of a jazz band than an assembly line, emphasizing collaboration and creativity. Each designer's unique input plays a vital role in achieving extraordinary results. Hands-On Experience with Prototyping Tools At the heart of AI Builders Week was the focus on prototyping—approximately 85% of designers currently utilize AI prototyping tools. The event pushed this envelope further by training participants on how to build confidence with production-ready tools, moving closer to the real environments engineers operate in. My session specifically addressed navigating developer tools, showing how to set up a remote development environment efficiently. Hands-On Learning: Building and Testing in Real-Time Throughout the week, teams created over 240 prototypes, each emphasizing collaboration between designers and engineers. For example, a team working on Trello successfully built a new feature and opened a pull request in Bitbucket, demonstrating what can be achieved when creativity meets technical skill. Encouraging Agile Mindsets in Design The success of AI Builders Week underscores a significant cultural shift at Atlassian towards agile, collaborative processes. Participants learned not just to design but to create impactful, data-driven prototypes. The insights gained not only serve to elevate their projects but also contribute to the ongoing transformation, aligning with the Agile Playbook's principles. AI Builders Week exemplifies how hands-on initiatives can foster a deeper understanding of both design and technology, ultimately leading to better products that resonate with customers.

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