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Atlassian's Extended Timeline for Marketplace Revenue Share Changes: What It Means for Partners

Update Atlassian Extends Revenue Share Timeline: What It Means for Partners Atlassian has announced a significant extension to its revenue share timeline for Marketplace Partners, now slated to take effect on April 1, 2026. This decision comes amidst an evolving landscape where partners are navigating transitions from legacy systems to modern platforms like Forge. By delaying the effective date of revenue share increases for Connect and Forge apps, Atlassian aims to provide its partners with more time to adapt and innovate. Revenue Changes: Insights and Impacts The planned changes originally set for January 1, 2026—including an increase from 15% to 20% for Connect apps and a climb from 15% to 16% for Forge apps—will now occur over the course of 2026. This shift reflects an understanding of the pressures partners face as they work to migrate their applications and enhance customer experiences in a rapidly changing tech environment. Moreover, partners can benefit from a 100% revenue share discount on qualifying Forge apps, a move that is designed to incentivize innovation and stimulate growth within the Marketplace. This means partners have more financial headroom to invest in app development, aligning very well with Atlassian's long-term goals to elevate cloud architecture. Supporting Partner Communities: A Joint Journey Forward The partnership between Atlassian and its Marketplace Partners is pivotal. As they collectively strive to meet the rising demands for cloud solutions, Atlassian acknowledges the importance of these partnerships in driving innovation. The extended timelines are not just changes in policy, but represent a commitment to co-creating the future of Atlassian's ecosystem. As partners think strategically about their own growth, the additional time provides a valuable opportunity to refine their offerings, streamline transitions to Forge, and fully leverage new capabilities. For partners, understanding these developments means they can reassess their strategies and make informed decisions about where to invest their resources. Engaging with Atlassian's roadmap for Forge, partners can look to create applications that resonate with users’ needs and ensure they are well-prepared for future updates. The Road Ahead: What’s Next for Atlassian and Partners? The delayed revenue share implementation is just one aspect of a broader strategy to modernize the Marketplace and ensure it meets contemporary demands. Atlassian aims to facilitate a smoother transition for its partners to Forge while positioning their apps to capitalize on evolving AI capabilities and robust enterprise features. As the landscape of software development continues to shift dramatically, these changes hint at a bright future for innovation in the Atlassian ecosystem. By tightening cooperation and elevating support mechanisms, Atlassian and its partners stand at the forefront of a transformative period in cloud applications.